💫 Free returns within 30 days
Pourquoi les jouets les plus simples sont souvent les plus extraordinaires

Why the Simplest Toys Are Often the Most Extraordinary

Electronic toys promise early development and accelerated growth. But psychology research reveals a troubling paradox: when faced with sophisticated toys, children vocalize less, vocabulary becomes impoverished, and exchanges grow scarce. Conversely, a simple wooden cube becomes in turn a sensory discovery, a scientific experiment, a construction tool, and an imagination trigger. In our Boulevard Saint-Germain boutique, we've observed an unchanging truth for 92 years: it's the toys that leave the child in control of play that truly stimulate their development.

Read more
Shop the story